Hiip Apparel distressed black wordmark and graphic symbols on a vivid red textured field
PRIMARY CAMPAIGN / 01 OF 042025
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FULL PROJECT / CASE STUDY

PROJECT 04 / 06

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HIIP /APPAREL

BRAND IDENTITY / APPAREL

An experimental apparel identity built through distressed typography, high-contrast imagery, tactile print texture, and a confrontational red signal.

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HIIP APPAREL / IDENTITY SYSTEM

CONTINUOUS SERIES / 02—04

Hiip Apparel identity applications across clothing, packaging, tags, and graphic formsHiip Apparel dark campaign artwork with experimental fashion imagery and a vivid red lineHiip Apparel dark campaign artwork with posters, graphics, and red brand accents